What is in mind – January 2025
Welcome to January 2025! As we embark on a new year, the “What is in mind” newsletter brings you a data-driven analysis of the global online trends from the past month. What content captured the attention of users worldwide in the very first month of the year? Let’s explore together.
Worldwide Top 5 Content Categories:
- 💻 Computer and Electronics
- 📰 News
- 🔞 Adult
- 🧑🎨 Arts, Entertainment
- 🛒 Shopping
Consistent with previous trends, Computer and Electronics maintains strong interest globally, alongside News, Entertainment, and Shopping content holding top positions. Adult content also demonstrates steady demand.
Continental Top 5 Content Categories Analysis:
South America:
- 💻 Computer and Electronics
- 📰 News
- 🛒 Shopping
- 🔞 Adult
- 🧑🎨 Arts, Entertainment
A notable observation in South America is the inclusion of Shopping in the Top 5.
North America:
- 💻 Computer and Electronics
- 📰 News
- 🛒 Shopping
- 🔞 Adult
- 🧑🎨 Arts, Entertainment
Similarly, North America sees Shopping ranking high, indicating consumer sentiment.
Asia Pacific:
🇦🇺 🇭🇰 🇮🇳 🇮🇩 🇯🇵 🇲🇾 🇳🇿 🇵🇰 🇵🇭 🇸🇬 🇰🇷 🇹🇼 🇹🇭 🇻🇳
- 💻 Computer and Electronics
- 📰 News
- 🧑🎨 Arts, Entertainment
- 🔞 Adult
- 🛒 Shopping
The Asia Pacific region shows a relatively balanced interest across various content types.
Europe Middle East Africa:
🇦🇹 🇧🇪 🇧🇬 🇭🇷 🇨🇿 🇩🇰 🇪🇬 🇫🇮 🇫🇷 🇩🇪 🇬🇷 🇭🇺 🇮🇶 🇮🇪 🇮🇱 🇮🇹 🇰🇼 🇲🇦 🇳🇱 🇳🇴 🇵🇱 🇵🇹 🇶🇦 🇷🇴 🇷🇺 🇸🇦 🇷🇸 🇸🇰 🇿🇦 🇪🇸 🇸🇪 🇨🇭 🇹🇷 🇺🇦 🇦🇪 🇬🇧
- 💻 Computer and Electronics
- 📰 News
- 🧑🎨 Arts, Entertainment
- 🛒 Shopping
- 🔞 Adult
The EMEA region exhibits largely similar content interests.
Marketing Application Strategies:
Drawing insights from January’s global content trends, here are some marketing strategy ideas:
- Focus on Consistently Popular Categories: Computer and Electronics, News, and Entertainment consistently show high demand, making them ideal for content creation efforts.
- Leverage Regional Shopping Trends: The strong interest in Shopping in South and North America suggests opportunities for related promotions and content.
- Utilize Global Common Interests: Plan global campaigns around content categories that resonate across all regions.
Conclusion:
In January 2025, the world continued to show significant interest in technology, information, entertainment, and shopping content. While subtle regional variations exist, the overall trends remain consistent across the globe. We look forward to bringing you more compelling data analysis next month.
