What is in mind – February 2025
Hello “What is in mind” Newsletter Subscribers! Following our analysis of January’s online trends, we’re back with a data-driven look at February’s hottest topics. In this edition, we’ll focus on the changes in global and continental top 5 content categories compared to January, aiming to provide you with even deeper insights.
Worldwide Top 5 Content Categories:
| Rank | Jan. | Feb. | Change |
|---|---|---|---|
| 1 | 💻 Computer and Electronics | 💻 Computer and Electoronics | No Change |
| 2 | 📰 News | 📰 News | No Change |
| 3 | 🔞 Adult | 🔞 Adult | No Change |
| 4 | 🧑🎨 Arts, Entertainment | 🧑🎨 Arts, Entertainment | No Change |
| 5 | 🛒 Shopping | 🛒 Shopping | No Change |
Globally, the Top 5 content categories remained consistent from January to February. Computer and Electronics, News, Adult, Arts/Entertainment, and Shopping continue to hold strong interest.
Continental Top 5 Content Categories Analysis:
South America:
| Rank | Jan. | Feb. | Change |
|---|---|---|---|
| 1 | 💻 Computer and Electronics | 💻 Computer and Electoronics | No Change |
| 2 | 📰 News | 📰 News | No Change |
| 3 | 🛒 Shopping | 🧑🎨 Arts, Entertainment | Rank Change |
| 4 | 🔞 Adult | 🔞 Adult | No Change |
| 5 | 🧑🎨 Arts, Entertainment | 💰 Finance | Category Chage |
In South America, Arts/Entertainment and Shopping swapped ranks, and Finance entered the Top 5, replacing Shopping.
North America:
| Rank | Jan. | Feb. | Change |
|---|---|---|---|
| 1 | 💻 Computer and Electronics | 💻 Computer and Electoronics | No Change |
| 2 | 📰 News | 💊 Health | Category Chage |
| 3 | 🛒 Shopping | 📰 News | Rank Change |
| 4 | 🔞 Adult | 🛒 Shopping | Rank Change |
| 5 | 🧑🎨 Arts, Entertainment | 🔞 Adult | Rank Change |
North America saw a significant shift with Health entering the Top 2, pushing News down. Shopping and Adult also experienced rank changes.
Asia Pacific:
🇦🇺 🇭🇰 🇮🇳 🇮🇩 🇯🇵 🇲🇾 🇳🇿 🇵🇰 🇵🇭 🇸🇬 🇰🇷 🇹🇼 🇹🇭 🇻🇳
| Rank | Jan. | Feb. | Change |
|---|---|---|---|
| 1 | 💻 Computer and Electronics | 💻 Computer and Electoronics | No Change |
| 2 | 📰 News | 📰 News | No Change |
| 3 | 🧑🎨 Arts, Entertainment | 🧑🎨 Arts, Entertainment | No Change |
| 4 | 🔞 Adult | 🔞 Adult | No Change |
| 5 | 🛒 Shopping | 🛒 Shopping | No Change |
The Top 5 content categories in the Asia Pacific region remained largely consistent with January.
Europe Middle East Africa:
🇦🇹 🇧🇪 🇧🇬 🇭🇷 🇨🇿 🇩🇰 🇪🇬 🇫🇮 🇫🇷 🇩🇪 🇬🇷 🇭🇺 🇮🇶 🇮🇪 🇮🇱 🇮🇹 🇰🇼 🇲🇦 🇳🇱 🇳🇴 🇵🇱 🇵🇹 🇶🇦 🇷🇴 🇷🇺 🇸🇦 🇷🇸 🇸🇰 🇿🇦 🇪🇸 🇸🇪 🇨🇭 🇹🇷 🇺🇦 🇦🇪 🇬🇧
| Rank | Jan. | Feb. | Change |
|---|---|---|---|
| 1 | 💻 Computer and Electronics | 💻 Computer and Electoronics | No Change |
| 2 | 📰 News | 📰 News | No Change |
| 3 | 🧑🎨 Arts, Entertainment | 🧑🎨 Arts, Entertainment | No Change |
| 4 | 🛒 Shopping | 🛒 Shopping | No Change |
| 5 | 🔞 Adult | 🚴♀️ Sports | Category Chage |
A notable change in the EMEA region was the emergence of Sports into the Top 5, replacing Adult.
Marketing Utilization Strategies: Pay Attention to Shifts
The changes in global and continental content trends from January to February offer the following insights for marketing strategies:
- Focus on Health in North America: The significant rise of Health content in North America indicates a potential growth market. Consider focusing on health-related product/service marketing or integrating health content into your strategies.
- Monitor Finance in South America: The entry of Finance into the Top 5 in South America might reflect economic shifts or increased demand for financial information. Explore strengthening financial marketing strategies or leveraging financial content.
- Leverage Sports in EMEA: The emergence of Sports in the EMEA Top 5 could be linked to specific sporting seasons or events. Enhance marketing efforts targeting sports enthusiasts or create sports-related content to drive engagement.
- Maintain Focus on Stable Popular Categories: Categories like Computer and Electronics, News, Arts/Entertainment, and Shopping consistently attract high interest, providing a stable foundation for marketing efforts.
Conclusion:
This February 2025 edition of the “What is in mind” newsletter highlights intriguing shifts in global and continental top content categories compared to January. The rise of Health in North America, the emergence of Sports in EMEA, and the inclusion of Finance in South America are key changes to note. We hope these data-driven insights provide valuable guidance for your marketing strategies. We look forward to bringing you even more in-depth analysis and new trend updates next month.